​​Immersive technology: A collision of creativity and innovation
Joan Mulvihill, Tania de Montaigne, Michael Guerin, Aileen Carville
Date(s):
06.11
Time(s):
6PM->8PM
Location(s):
Alliance Française Dublin

Discover how augmented reality (AR) and extended reality (XR) are not just transforming industries but redefining how we interact with the world around us. On Wednesday, November 6th, this event will showcase how immersive technologies are creating new possibilities in everything from entertainment and gaming to business processes, education, and luxury consumer experiences.


Co-hosted by Beta Festival and French Tech Dublin, with support from Smart Dublin, The French Embassy, Screen Ireland and The Digital Hub, this event will bring together thought leaders who are at the forefront of immersive technology. You’ll gain insights into how these innovations are shaping the future of storytelling, user engagement, and industry transformation.


At this event, you’ll learn how immersive tech is being applied to:


● Entertainment & Gaming: Learn how AR/XR is being used to create more interactive, engaging experiences in games, movies, and performances.
● Business & industry: Explore how immersive tech is being integrated into training simulations, consumer engagement, and location- based experiences to increase efficiency and engagement.
● Creative industries: See how AR/XR is revolutionising fashion, art,
and luxury by providing enhanced consumer experiences and new
methods of storytelling.


The event will take place at the Alliance Française, with lift access for
accessibility.


What to Expect:
● Engaging panel discussions led by industry leaders in AR/XR and creative sectors
● Networking opportunities with innovators, founders, and investors
● Explore practical applications of immersive technologies that are transforming industries and creativity alike


Speakers:
● Joan Mulvihill: Digitalisation and Sustainability Lead, Siemens Ireland.
Joan will moderate the discussion, bringing her expertise in digital transformation to guide conversations on the future of immersive technology.
● Tania de Montaigne is the award winning writer, playwright and journalist whose novel Noire was first adapted into a stage play and then into the Cannes Award Winning immersive experience. Tania will will share her unique perspective on how AR/XR is reshaping performance art and storytelling.
● Michael Guerin: Founder & COO, Imvizar. Michael will explore how immersive tech is creating engaging, location-based experiences for brands and businesses.
● Aileen Carville, CEO and Co-Founder of COLONII, combines over 28 years in luxury fashion with a decade of expertise at the intersection of fashion and tech. Aileen has pioneered immersive digital experiences, such as metaverse installations for London Fashion Week, and has transformed the fashion industry with AI, AR, and innovative digital workflows.


Event Partners:
This event is proudly supported by French Tech Dublin, Smart Dublin, Screen Ireland and The Digital Hub.


Why Attend:


● Learn: Hear from industry leaders about how immersive technologies are driving innovation.
● Network: Connect with key figures in tech, startups, and creative sectors.
● Engage: Be part of discussions on the future of AR/XR and its impact on creative and business innovation.


Register now to secure your spot — space is limited! Don’t miss the opportunity to explore the future of immersive tech with leaders in the field.

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